BARNES AND NOBLE
Insight
Books, even those that are read for entertainment, provide a new way to see and approach social reality, and can ultimately help in shaping people’s behavior.
Concept
It’s time to free your mind and wage a war on ignorance armed with the most powerful weapons in the world: books.
Liberation through literacy
Learn the truth about banned books
Throughout history, books have been banned by those that fear the ideas they possess. On Instagram, we challenge people to confront the very pages for which these books have been banned and decide for themselves if they should be condemned.
Dead Drop book stop
We covertly place sidewalk libraries in cities that act as drop sites where members of the liberation movement can distribute dangerous books.
A Message from the Resistance
We create short propaganda videos disguised as typical TikToks to encourage phone users to wake up and free their mind through books.
Battle of the books
Barnes and Noble locations will host secret underground meetings where readers can participate in trivia challenges based on a set list of books for each event. The winners will get to choose the theme for the next event and will receive a $50 Barnes and Noble gift card.
Join the Liberation movement
Propaganda merchandise helps people display their support for the liberation movement.
Art Director: Gunnar Renjard