DAVE’S KILLER BREAD
Insight
All people have a place in grind culture, whether you are a blue collar worker, formerly incarcerated, or a CEO.
Concept
Eat the bread that champions everybody out there grinding.
let’s get this bread
Hustlers often utilize public transit on their way to the grind, so we strategically placed our ads at bus stops, subway stations, and wherever there is foot traffic to motivate daily commuters to get their bread.
Dave’s kILLER Stories
DKB has always believed in Second Chance Employment and so we recognize the people who have worked hard and earned their second chance at Dave’s Killer Bread.
Dave’s Killer Lunch
We bring the sandwiches and the tunes in our DKB food truck to the Ford Factory, Amazon warehouses, and other blue collar workplaces to pump up and power those who are there grinding.
Dave’s Killer Tunes
Music holds a special place in grind culture, providing the motivation to conquer each day like nothing else can. We’re giving people the tunes along with the grains necessary for them to tackle each day and get their bread.
Dave’s Killer Pod
In the style of Midnight Gospel, Dave’s Killer Pod highlights the stories of the everyman and everywoman out there grinding and overcoming obstacles to provide motivation to all who listen.
Dave’s Killer Merch
Regardless of where you are and what you do, we all gotta grind in our own way. To celebrate and assist everyone on their grind, we’re partnering with Studio Cult to bring merch inspired by the ordinary and the everyday.
Art Director: Shantice Edwards