POST-IT Brand
The Ask
Since teens aren’t really aware of Post-It Notes, develop a creative content series to get teens to think about Post-It Notes and their range of colors in a new, fun way.
Insight
Teens care about expressing themselves through their creativity and aesthetic choices. One way they do this is by making zines.
Concept
Express yourself and your aesthetic with zines made from colorful Post-It Notes.
EXPRESS YOUR AESTHETIC
In addition to creating 4 unique aesthetic videos, we also created a how-to video to show how Post-It Notes can be used to make zines.
Jr. Art Directors: Graciela Robertson and Sofia Hernandez
Taproom Studios - Venables Bell & Partners