Fogo de Chão
The Ask(s)
I’ve worked on quarterly radio campaigns, PR-worthy activations, monthly email and social content, and more, all with the goal of driving people crazy with desire for the finest Churrasco cuts and Brazilian sides. So I guess you could say “the ask” was everything.
Radio
Promoting the new Porterhouse as part of the Full Churrasco.
Promoting indulgent menu items at the holidays.
Promoting bone-in cuts and making Fogo your celebration destination.
I wrote a lot of emails for Fogo, so here’s a few that I thought were fun.
SL: Red, White, & Fire-Roasted
PH: Enjoy a complimentary children’s Churrasco when you Dine-In July 4th.
SL: Fogo knows best. Mom wants Churrasco
PH: Don’t forget to make your reservation for Mother’s Day.
SL: Take that diploma with a side of Fogo
PH: The world is your Wagyu when you make a reservation.