smartfood
Insight
When first launched, the distributor of Smartfood gained 37 lbs. from consuming two 4 oz. bags of popcorn a day. He described the popcorn as “completely addictive.”
concept
This popcorn is so addictive that it will derail your life. Resist the Illicit Flavor at all costs.
RESIST THE ILLICIT FLAVOR
Get back your cheddar with Chester
For those whose life has been affected by Smartfood, we know the people to help them get their life back on track.
In today’s thrilling adventure…
We further the visual theme and the drama by turning our Instagram into an ongoing comic strip.
Of all the popcorns in all the aisles in all the stores
The art comes to life in :15 film noir scenes on TikTok, showing the tension and fallout that Smartfood creates.
Open on Phillip, sitting at a bar, slowly eating from a bowl of popcorn. He thinks to himself.
Phillip: Night after night I found myself sitting there, waiting, hoping she might walk back through that door. But she knows I can’t give this up. She chose some sleazebag in Albuquerque. I chose Sour Cream and Onion.
End.
Open on Katherine crying in a living room. Spencer looks at her with indifference.
Katherine: You don’t really love me, it was just words, wasn’t it?
Spencer: There’s no place for love in a life of danger.
Katherine: I see that now. I was just a fling, a placeholder till you got your next fix of Caramel and Cinnamon Apple.
End.
Open on Sam pointing a gun at Gutman.
Sam: Any last words, dirtbag?
Gutman: Please, I can make you a rich man! Money, jewels, anything, just name your price!
Sam: You know there’s only one thing I want: give me the Caramel and Cheddar.
End.
Let’s see some i.d.
Due to the illicit nature of these snacks, Smartfood will be kept behind a glass case and you will need to show your I.D. to purchase it in select stores.
The secret stash
Keep your snack habits a secret with our special line of products: an extra thick pillow case, a hollow book, and a harmless box of cereal, as well as a popcorn flask, false walls in the pantry and more.
addicting snack meets addicting game
A fun new addition to Candy Crush, in which popcorn serves as a booster piece to blow up the whole board when you connect three pieces.
Art Director: Shantice Edwards