TROPICANA
INSIGHT
OJ is a lot more fun and versatile than people realize; it’s not just a morning drink for older adults.
CONCEPT
Life is more fun when you Trop it Up.
trop it up
Summer Tropp’n, Having some fun
We’re taking over an underperforming Wendy’s and Tropp’n it up for the summer. We’re turning everything orange and will feature a specialized menu, highlighted by the Tropicana Dreamsicle Frosty.
Menu
Tropicana Dreamsicle Frosty. Smooth, tangy, and delightfully creamy, this is the can’t-miss frozen treat of the summer.
Zest3d Chicken Sandwich. A juicy, lightly breaded chicken breast with Tropicana orange glaze, lettuce, tomato, and perfect pickles on a toasted bun. It’s bringing some zest to the chicken sandwich wars.
Tropp’d Up BEC Biscuit. A fresh-cracked grade A egg on a fluffy buttermilk biscuit with Applewood smoked bacon, melted American cheese, and Tropicana Orange Pineapple marmalade; rise with an extra order of shine.
Orangeade. The perfect balance of all natural lemonade and Tropicana Orange Juice.
Island Squeez T. Fresh brewed Iced Tea with a shaken blend of orange, pineapple, and passion fruit from Tropicana’s Island Punch.
Summer Drip. Fresh brewed Iced Tea with a shaken blend of blueberry, blackberry and summer fruit sweetness from Tropicana’s Summer Berry Breeze.
EZ SPRZ. Cold, refreshing lemon-lime meets pure OJ with this mashup of Sprite and Tropicana.
Once in an orange moon
We’re partnering with the beer that is already synonymous with oranges and crankin up the orange to 11. Introducing: Orange Moon.
Enter the Trop Zone
Tropicana Field may be one of the worst ballparks, but we are going to create an unparalleled fan experience in the Trop Zone, a section with it’s own special seats, swag, and menu.
TROPP’D UP TRACKS
Everything you can think of is better when you Trop it up, including your favorite music.
Art Director: Carter Waldron