Scotch-Brite
The ask
Come up with a social content series to attract Gen Z and win the most critical cleaning season of the year: Spring Cleaning.
Insight
We all have messes in our homes that we wouldn't like to admit that we let get out of hand or neglected to clean over the course of a year.
Concept
Confess to the grimiest messes in your life and erase those “grimes” from the past year with Scotch-Brite.
True Grime Stories
TRUE GRIME STORY: THE PODCAST
The (not so) true story behind a mysterious clean that occurred in an apartment bathroom, a.k.a. the perfect podcast to listen to while you’re doing your own cleaning. Hosted by yours truly.